{"product_id":"loreal-professionnel-dia-color-hair-dye-5-12-light-shade-50ml","title":"L'Oreal Professionnel Dia Color Hair Dye 5.12 Light Shade 50ml","description":"\u003ch4\u003e\u003cspan style=\"color: #46a74e;\"\u003eDESCRIPTION\u003c\/span\u003e\u003c\/h4\u003e\r\n\u003cp\u003e\u003cspan style=\"color: #000000;\"\u003eL’Oréal Professionnel Dia Color Hair Dye 5.12 (50ml) is an ammonia-free demi-permanent hair colour that delivers soft, natural-looking results with up to 70% grey coverage and a glossy finish lasting up to six weeks. Enriched with Melanin-Gap-Filler technology, shea butter, glycerin, and hyaluronic acid, it nourishes the hair while colouring, leaving it smooth, vibrant, and healthy-looking. Ideal for refreshing faded tones or enhancing natural colour, shade 5.12 offers a cool, dark chestnut hue with neutral to slightly bluish undertones. With a quick 20-minute development time and up to 1.5 levels of lift, it’s perfect for gentle, tone-on-tone colour without harsh chemicals.\u003c\/span\u003e\u003c\/p\u003e\r\n\u003ch4\u003e\u003cspan style=\"color: #46a74e;\"\u003eBENEFITS\u003c\/span\u003e\u003c\/h4\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eAmmonia-free formula\u003c\/li\u003e\r\n\u003cli\u003eLuminous color\u003c\/li\u003e\r\n\u003cli\u003eNatural-looking results\u003c\/li\u003e\r\n\u003cli\u003eGentle on hair\u003c\/li\u003e\r\n\u003cli\u003eProfessional quality\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003ch4\u003e\u003cspan style=\"color: #46a74e;\"\u003eDIRECTIONS\u003c\/span\u003e\u003c\/h4\u003e\r\n\u003cp\u003e\u003cspan style=\"color: #000000;\"\u003eSee packaging for detailed instructions.\u003c\/span\u003e\u003c\/p\u003e\r\n\u003ch4\u003e\u003cspan style=\"color: #46a74e;\"\u003eWARNINGS\u003c\/span\u003e\u003c\/h4\u003e\r\n\u003cp\u003e\u003cspan style=\"color: #000000;\"\u003eConduct a skin allergy test 48 hours prior to use.\u003c\/span\u003e\u003c\/p\u003e\r\n\u003ch4\u003e\u003cspan style=\"color: #46a74e;\"\u003eManufacturer Information\u003c\/span\u003e\u003c\/h4\u003e\r\n\u003cp\u003e\u003cspan style=\"color: #000000;\"\u003eL'Oreal Professionnel\u003c\/span\u003e\u003c\/p\u003e","brand":"Loreal","offers":[{"title":"Default Title","offer_id":56204541690187,"sku":"LPDCHDLS50ML","price":9.47,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0994\/1598\/2411\/files\/tumbnail_d2601989-06f7-462e-a203-403a5e3c1c90.jpg?v=1767202722","url":"https:\/\/dailysupplies.co.uk\/products\/loreal-professionnel-dia-color-hair-dye-5-12-light-shade-50ml","provider":"Daily Supplies UK","version":"1.0","type":"link"}